Designed and produced multi-channel content across T-Mobile and Metro's Retail Media Network, working in a fast-paced, agency-style environment to deliver brand and campaign creative spanning social, digital, and communications channels for a rotating portfolio of national partners.

• Led end-to-end creative development of Metro's first Connected TV campaign, driving concepting, storyboarding, motion design, and final delivery while partnering with external stakeholders to align on brand and messaging standards
• Designed graphics, templates, and layouts for social content, digital campaigns, and partner communications, ensuring every deliverable was visually polished, on-brand, and strategically aligned
• Partnered with strategists, account managers, and content teams to shape campaigns from brief to final creative, making sure the visual work served the communication strategy behind it
• Moved quickly across multiple active projects, maintaining brand consistency while adapting creative for different formats, platforms, and placements

Designed visual systems and brand assets for cross-functional partners across UX, marketing, and product, keeping the Xfinity brand consistent and well-crafted across digital touchpoints.

• Built the visual identity for the Xfinity Rewards program, spanning a consumer-facing landing page, tiered reward structures, and a reusable design system that enabled consistent execution across digital and marketing channels
• Applied user research and data to inform icon design for the Xfinity app's Services tab, creating user-centered visuals that improved navigability and customer experience
• Redesigned the UI for the Xfinity Mobile app's data usage page by refining color usage and layout for a clearer, more intuitive experience
• Achieved a promotion within 6 months of hire, taking ownership of iconography systems and mentoring a new designer

• Standardized pitch decks and presentation templates, creating a reusable design system that enabled consistent, high-impact visual storytelling across multiple teams and client-facing deliverables
• Championed the adoption of Figma across Comcast by articulating strategic value to leadership, enabling seamless cross-team collaboration and improving design efficiency
• Spearheaded the creation of an internal website via WordPress that incorporated company highlights, team shout outs, survey results, design resources, key websites, and brand guidelines to build a central hub
• Custom-designed merchandise for t-shirts, tote bags, and notebooks with elements that embraced the team's personality within Comcast's overall brand

Lead creative development across a diverse client portfolio, delivering brand and campaign work spanning entertainment and emerging businesses, with a focus on brand identity, social content, and visual storytelling.

• Design and produce multi-channel content for social, digital, and communications campaigns spanning entertainment and emerging businesses, creating visuals that connect with audiences and stay true to each client's brand
• Create on-brand templates, presentations, and graphic assets for clients across music, fashion, and small businesses, enabling consistent visual execution across digital and print channels
• Lead motion design for campaign launches, producing animated assets and custom typography systems optimized for social platforms, video, and owned media channels
• Partner with clients and collaborators to translate briefs into strong visual concepts, bringing fresh ideas and proactive thinking to every project while staying responsive and efficient under tight timelines