SALOMÉ YOUNES

Design brand and product experiences for AT&T’s website and app, applying and evolving the brand system across UI, layout, and campaign placements with writers, producers, strategists, and product teams.

• Design integrated campaigns and UI across mobile and desktop, keeping typography, layout, and imagery true to the brand from first concept through final site and app placements
• Present concepts and design rationale to cross-functional stakeholders, defending design decisions, iterating quickly on feedback, and owning design QA through launch
• Contribute to the evolution of AT&T’s design system and component library, helping the brand scale consistently across marketing and product experiences
• Prioritize concurrent projects by impact and deadline, keeping timelines on track and stakeholders updated on progress

Build brand identities and campaigns for fashion, music, and entertainment clients alongside emerging businesses, defining each brand’s visual language and carrying it across print, digital, social, and motion.

• Develop complete brand identity systems, including logo, typography, color, layout grids, and image direction, with guidelines and templates that keep each brand consistent across every touchpoint
• Art direct campaigns across social, digital, and print, from moodboards and concepts through photo retouching and production-ready assets
• Pull visual research across fashion, art, film, and music to keep each concept current and culturally relevant
• Lead motion design for campaign launches in After Effects, building animated assets and custom typography systems for social, video, and owned channels
• Build AI into the creative workflow, using Midjourney and Adobe Firefly for concepting and image generation and Claude Code to build small tools, reviewing every generated asset for quality and accuracy before it ships

Designed and art directed campaigns for T-Mobile and Metro’s Retail Media Network, an in-house agency delivering creative across social, digital, CTV, and paid media for a rotating roster of national brand partners.

• Art directed Metro’s first Connected TV campaign in partnership with YouTube, leading concepting, storyboarding, motion design, and final delivery while aligning external stakeholders on brand and messaging
• Worked across T-Mobile, Metro, and partner brand guidelines on concurrent projects, keeping each true to its own system while the overall program stayed cohesive
• Partnered with strategists, account managers, and content teams to take campaigns from brief to final creative, presenting concepts and refining them through feedback

Designed brand systems and assets for Xfinity across marketing and product, partnering with UX, marketing, and product teams to keep the brand consistent and well crafted at every touchpoint.

• Built the visual identity and brand guidelines for the Xfinity Rewards program from the ground up, launching it as a 360° campaign across email, web, app, social, print, and out-of-home, backed by a reusable design system
• Led the Xfinity iconography and illustration system, defining its style and usage guidelines and using user research and data to guide icon design for the Xfinity app’s Services tab
• Achieved a promotion within 6 months of hire, taking ownership of iconography systems and mentoring a new designer

• Built a presentation template system adopted across multiple Comcast teams, standardizing layouts and typography so teams could produce consistent, on-brand materials at scale
• Led the adoption of Figma across Comcast by presenting its strategic value to leadership, changing how teams collaborated and improving design efficiency
• Custom-designed merchandise for t-shirts, tote bags, and notebooks with elements that embraced the team’s personality within Comcast’s overall brand