Octopus Tablet Games
Clients Featured
McDonalds, Jack in the Box, Spot Pet Insurance
Role: Interaction/Motion Designer, game UX, visual design, brand adaptation.
Tools: Figma, Adobe Illustrator
Platform: Octopus Tablet. 2024 - 2026
I designed interactive branded games for the Octopus Tablet: an in-car advertising platform that lets riders play during their rideshare trips.
The brief for each game was the same: take a brand's existing visual guidelines and turn them into something a person would actually want to engage with in the back of a car.
Each game had to be intuitive from the first tap, work with one hand, and be completable within a typical 3–8 minute ride.
McDonalds - Catch the Quarter Pounder
Bold, fast, high-energy
Jack in the Box Game - Spicy Chicken Dipping
Delicious and discoverable
Spot Pet Insurance - Build Your Own Pup
Playful and personable
I designed all game frames, UI interactions, and visual systems, adapting each brand's guidelines to a format they'd never been applied to before.
Good Fortune (Movie) - Mock
Movie poster
Good Fortune is a concept exploration — a self-initiated mock to demonstrate how the game format could extend to entertainment marketing. The McDonald's, Jack in the Box, and Spot games were shipped to the Octopus Tablet platform.
