I designed interactive branded games for the Octopus Tablet — an in-car advertising platform that lets riders play during their rideshare trips. The brief for each game was the same: take a brand's existing visual guidelines and turn them into something a person would actually want to engage with in the back of a car. Each game had to be intuitive from the first tap, work with one hand, and be completable within a typical 3–8 minute ride.