Metro x YouTube CTV
Client
Youtube x Metro
Role: Sole Designer, concept, motion, UI, After Effects build.
Tools: After Effects, Adobe Illustrator. 2026.
Metro partnered with YouTube to promote its $25/line plan, which includes free YouTube Premium. The brief centered on one idea: since viewers love "life hack" content on YouTube, switching to Metro should feel like the ultimate life hack.
My job was to take that idea from a brief and build an entire campaign around it, as the sole designer, for CTV placement.
Final ad (Press TV to play)
Project Story
I was the sole designer on this project from brief to delivery, with minimal assets to start from. There was no existing campaign, no visual system, no story built out. I took the brief and developed everything from scratch: the concept direction, the visual language, the UI design, the motion system, and the full After Effects build.
The spot opens inside a realistic YouTube desktop interface featuring five creators known for life-hack content. I designed and built that interface from the ground up, animating the browsing interactions to read as genuine YouTube behavior rather than a simulation. The core visual moment is a zoom-out transition that pulls the camera back to reveal the entire interface sitting inside an iPhone screen, where the voiceover introduces the Metro offer. That transition was my concept and my build, and it carried the whole narrative shift from YouTube's world into Metro's product message.
Working closely with the YouTube creative team, I made sure every detail of the UI felt native to their platform standards, down to how the creators' thumbnails, timestamps, and interface elements behaved in motion. For a project with this much to build and one designer doing all of it, the modular After Effects system I designed from the start was what made it deliverable at scale.
Execution
Working closely with YouTube’s ad team, I built multiple versions of the spot in After Effects, including different creator combinations, alternate voiceovers, and platform-specific adaptations. To make that volume of versions manageable, I designed a modular system from the start so any edit could be turned around quickly without rebuilding from scratch.
Result
The final ad ran on CTV and blended YouTube's creator-driven aesthetic with Metro's brand in a way that felt earned, not forced. The life-hack framing made the offer feel like a natural payoff to the creative premise, and the UI transition gave the spot a dynamic visual hook that stood out in the CTV format.