Youtube & Metro - Case Study
Metro partnered with YouTube to promote its $25/line plan, which includes free YouTube Premium. The creative brief centered around one idea: since viewers love “life hack” content, switching to Metro should feel like the ultimate life hack.
Client
Youtube & Metro
Final ad (Press TV to play)
Project Story
I was the lead designer from start to finish. I handled the visual direction, all the UI design, the motion system, and the full After Effects build. I also worked closely with the YouTube creative team to make sure everything looked and moved exactly the way it should inside the YouTube world.
The video begins inside a realistic YouTube desktop interface, featuring five Youtube creators known for their life-hack videos. I designed the UI, built all the motion, and animated the browsing interactions to feel native and believable. As the viewer scrolls, the camera transitions into a zoom-out move that reveals the interface inside an iPhone screen, where the voiceover introduces the Metro offer.
This transition was the core visual moment I developed. It moved the viewer from the familiar YouTube environment into the product message in a seamless and energetic way.
Execution
Working closely with YouTube’s ad team, I built multiple versions of the spot including different creator combinations, various voice overs, and platform-specific adaptations. Every version was constructed in After Effects using a modular system I designed so edits could be delivered quickly.
Result
The final ad blended YouTube’s creator-driven world with Metro’s brand in a way that felt fun, native, and polished. The life-hack theme made the offer feel natural, and the dynamic UI transitions created a clear, memorable story for CTV placement.