Xfinity Iconography
I managed and create all iconography for all Xfinity products and experiences. This ranges from the Xfinity app, to marketing, to physical hardware.
Client
Comcast
Navigation Bar - Xfinity App
I designed the illustrated icons for the Services tab in the Xfinity app, exploring five visual directions informed by user research data. The final selected set balances personality with usability, making navigation faster and more intuitive.
On the Services desktop page, I designed the illustration and iconography style. Using the illustration library in Figma, I created a cohesive visual elements hat feels warm and approachable while clearly communicating different service and credit scenarios. The illustrations and icons help simplify complex account concepts and make the experience feel intuitive and human.
