The program

Xfinity Rewards gives customers perks, discounts, and exclusive offers tied to their loyalty tier. I built the visual identity and brand guidelines from the ground up and launched it as a 360° campaign across email, web, app, social, print, and out of home.

The system

Over six months I maintained and evolved the system across five channels: social, email, web, in app, and partner tiles. A color coded heart for each tier (Silver, Gold, Platinum, Diamond) became the visual anchor that told customers where they stood at a glance.

Built to flex

Partner offers like Firefly Festival, DreamWorks, and Bravo rotated in constantly, so every tile, email, and post was designed to take new content without breaking the grid.