Branding, Logo
Luster Studio
A whimsical, iridescent identity for a Philadelphia jewelry studio inspired by pearls.
Client
Luster Studio, Philadelphia
Role
Brand designer
Tools
Illustrator, Photoshop
Year
Hero image
16:9 · 2880 × 1620 (uses Cover Image)
Overview
The brief
Luster Studio, a jewelry studio in Philadelphia, wanted an identity that matched its whimsical, sweet, and ethereal style, rooted in the iridescence of pearls.
The identity
I studied the collection closely (the details, the shifting color of pearls, the feeling of each piece) and built a logo around a graceful handwritten mark with a stylized pearl at its center. The palette comes from light on pearls: soft pinks, opal blues, pale lavender, and a hint of gold.
Result
The identity carried across business cards and packaging and helped the studio stand out, with strong feedback from existing and new clients.
Brand Guidelines
A jewelry studio in Philadelphia, made of pearl light
01 The essence
Luster Studio makes whimsical, sweet, and ethereal jewelry in Philadelphia. The brand borrows its whole language from pearls: soft shapes, shifting color, and a glow that changes as you move.
Whimsical
Playful, hand drawn shapes that never feel stiff or corporate.
Sweet
Warm and generous, with a little romance in every touchpoint.
Ethereal
Airy layouts with room to breathe, like light on water.
First sketch
Lettering explored by hand before going digital
Moodboard
Pearls, nacre, and soft liquid color
02 The logo
Every letter is drawn by hand and swells like a drop of liquid nacre. Two flowers float beside it like charms on a bracelet. Use the artwork as supplied and never retype it.
Primary
The original artwork: iridescent Luster, white studio, a soft white outline, on Sky Blue. Use it whenever the brand introduces itself.
Ink on Cream
For print, receipts, and single color jobs
Pearl White on Lilac
For packaging and stationery
Pearl White on Lagoon
For social and seasonal moments
The flower submark
Lifted straight from the wordmark, the flower works on its own as an avatar, a seal on packaging, and a repeat pattern. Use it when the full logo would be too small to read.
03 Space and size
Keep a clear zone around the logo equal to the height of the big flower, marked x. Nothing should enter that space, not even other brand elements.
Clear space
x equals the height of the big flower on every side
Large
Small
Minimum
Minimum size
Never smaller than 80 px wide on screen or 25 mm in print. Below that, switch to the flower.
04 Misuse
The lettering is delicate, so small changes break it fast. These are the most common mistakes to avoid.
Don’t stretch or squash it
Don’t rotate or tilt it
Don’t use low contrast colors
Don’t add shadows or effects
05 Color
Periwinkle sets the mood, Bubblegum and Blush bring the sweetness, and Mint and Ice keep it airy. Ink is only for text.
Periwinkle
#C0C0FC RGB 192 192 252
Bubblegum
#FFABC0 RGB 255 171 192
Blush
#FACBCA RGB 250 203 202
Mint
#EEF8DB RGB 238 248 219
Ice
#F3FFFF RGB 243 255 255
Ink
#2B2236 RGB 43 34 54
Color balance
The pearl gradient
The blend inside the Luster lettering: Bubblegum and Blush melting into Mint and Ice. Save it for the logo, foil, and special moments.
06 Typography
Fraunces brings the curves of the lettering into headlines. DM Sans keeps everything else calm and easy to read, so the logo always stays the star.
Display
Fraunces
Headlines, product names, and pull quotes. Use Regular and Italic.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Text
DM Sans
Body copy, prices, labels, and anything functional. Use Regular, Medium, and Semibold.
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Hierarchy in use
The Opaline collection
Freshwater pearls set in soft gold, finished by hand in our Philadelphia studio. Every piece is a little different, just like the pearls themselves.
Freshwater pearl, 14k gold fill
07 Graphic elements
The flower submark repeats into a playful pattern, and soft pearl spheres add depth without photography. Keep both loose, airy, and never crowded.
Flower pattern
For tissue paper, gift wrap, and backgrounds. Mix sizes and turn each flower a little.
Pearl drops
Flat pearls filled with the logo gradient and finished with the same white outline as the lettering.
08 In the world
Business cards, tags, and packaging came first. From there the system stretched to social posts and the website without losing its softness.
Luster Studio
Handmade pearl jewelry
Philadelphia, PA
Business cards
Lilac front, Pearl White back
Luster Studio
Tags and stickers
Pearl Pink hang tag and a Lagoon seal for bags
Handmade in Philadelphia
Packaging
A gift box wrapped in the pearl gradient with the black wordmark, plus an earring card in Pearl White
New drop: Opaline
Launch post
Wear the light.
Luster Studio
Quote post
Profile tile
Luster Studio
Shop
Story
Visit
Shop the collection
Website
The homepage hero, built from Sky Blue, Pearl White, and Fraunces
Printed business cards
Lilac and Lagoon editions
Luster Studio Brand Guidelines, Volume 01
Next project